In the last decade, corporations experienced massive growth and change in business as interdependent relationships between technology and sales were born as a result of the rise of new technologies. As the tech space evolved and brought forth social media, cloud computing and sales engagement platforms – B2B markets made the most out of the new technological revolution.
Now, more than ever before, we’re seeing an influx of organizations working towards a more flexible, digital future. This could be because digitization of the workplace has a positive correlation with performance. Countries that have successfully implemented digital transformation initiatives and continue to innovate are three times more efficient and productive than others.
